Founded on the principle of clean, simple nut products, Crazy Richard’s Peanut Butter Company is known for their all-natural peanut butter. However, their next product was a whole new category—peanut butter protein balls.
The product’s main selling point was its whole ingredients. No additives, sugars, salts, or preservatives taint this healthy snack. They are a whole-ingredient, wholesome snack for the whole family.
Focus group moms deemed the name too “inappropriate” for their kids (even though it made us giggle).
The trademark office said, “No.”
The product immediately caught the media’s attention at trade shows—earning spots in print publications and blogs before hitting shelves. Retailers couldn’t wait to get their hands on them, and their competitors immediately tried to copy them. The completed packaging highlights the clean ingredients and has been well received by parents and kids.
To put the finishing touches on Wholly Rollies, we crafted content and photography for marketing and sales materials. The final result was a completed package design and launch materials to set Crazy Richard’s up for success—showing the world their newest creation.
We have loved working with the team at ZoCo because they are bursting with creative ideas and innovative solutions, yet are extremely well-organized and professional. They listen attentively to ensure that every one of our needs are addressed. My favorite thing is how upfront they are, laying out the entire design process and breaking it down into easy-to-understand terms with specific timelines, measurable deliverables, and honest and fair pricing.
Brand Strategy Workshop
Ideation & Strategy Workshops
Brand Identity System