Jeff Johnson & Co., a local custom jeweler, was founded on the belief that buying a cherished item like jewelry should feel unique to the customer, from beginning to end. Walking through the doors at JJ&Co, you’ll work directly with the artisan creating your jewelry, not a salesperson.
The mark is elegant—inspired by hand-painted signs of the early 20th-century. The color palette is rich—taken from the deep mahogany interior design of the JJ&Co studio. The tone is authentic to their friendly nature and welcoming spirit.
The website guides a visitor through customer stories, one-of-a-kind inspiration, and artisan bios. Every touchpoint throughout the user journey ends with an invitation to reach out to an artisan online or in person and begin the conversation about their custom piece.
From social media guides to customer thank you cards, the refined messaging strategy encourages customers to spread the word about Jeff Johnson & Co. through stories, social posts, engagement photos, and referrals.
With ZoCo, the proof is in the pudding. The very first project they did for us won an international design award. They’re collaborative, they work to learn your culture, they give honest feedback, and they do what they say they will do. But most of all, they are just fun to work with!
Brand Strategy Workshop
Brand Identity System