Jeff Johnson & Co.

Jeff Johnson & Co., a local custom jeweler, was founded on the belief that buying a cherished item like jewelry should feel unique to the customer, from beginning to end. Walking through the doors at JJ&Co, you’ll work directly with the artisan creating your jewelry, not a salesperson.

In an industry where purchasing jewelry is treated as a transaction rather than a milestone, JJ&Co makes one-on-one connections with their customers. However, their brand positioning did not differentiate them from mass-market jewelers. We crafted a brand, website, and messaging strategy that told this unique story.

JJ&Co’s familial nature stood out in our initial brand strategy sessions.

When customers walk through their doors they are always treated like an old friend.

As one of the lead artisans said: “We’re like the friendly jeweler down the street that everyone knows and trusts.”

Bingo. We had an idea.

The brand concept—a friendly neighborhood jeweler.

The mark is elegant—inspired by hand-painted signs of the early 20th-century. The color palette is rich—taken from the deep mahogany interior design of the JJ&Co studio. The tone is authentic to their friendly nature and welcoming spirit.

To extend the new brand, an updated website drives more customers to an in-store experience.

The website guides a visitor through customer stories, one-of-a-kind inspiration, and artisan bios. Every touchpoint throughout the user journey ends with an invitation to reach out to an artisan online or in person and begin the conversation about their custom piece.

Visit The Website

Features like the “Find Your Artisan” experience establish relationships between customers and craftsmen.

Our messaging strategy carried their neighborly tone through all the brand touchpoints.

From social media guides to customer thank you cards, the refined messaging strategy encourages customers to spread the word about Jeff Johnson & Co. through stories, social posts, engagement photos, and referrals.

With ZoCo, the proof is in the pudding. The very first project they did for us won an international design award. They’re collaborative, they work to learn your culture, they give honest feedback, and they do what they say they will do. But most of all, they are just fun to work with!

Jeff Johnson, Founder of Jeff Johnson & Co.

Today, their updated branding and messaging authentically supports their business.

What we delivered to Jeff Johnson & Co.

Brand Strategy Workshop

Brand Identity System

Website Design

Messaging Strategy

Brand Collateral