Rotoplas, a global water systems enterprise based in Mexico City, joined forces with Sanzfield Technologies of Canada to bring the most advanced septic system replacement to life.
Via a series of industry-targeted LinkedIn ads and A/B testing, our team found the perfect messaging and prioritized value propositions. Our final landing page was so effective, we found for every $44 we spent on LinkedIn advertising, we achieved one qualified lead that was likely to purchase multiple $16,000 units.
To address these, we delivered a series of sales materials and infographics sure to cover even the most technical questions. The insights, opportunities, and next steps needed for launch were then documented in a 148-page opportunity report.
ZoCo helped us set a clear timeline of deliverables; it was easy to know what was needed when. I felt ZoCo did a great job of jumping into our industry niche and testing all of our hypotheses. We’re overall very pleased with the outcome of our engagement that will serve as a guide for the future of our business.
Customer Journey Development