Crazy Richard’s

Founded on the principle of clean, simple nut products that promote healthy families, Crazy Richard’s Peanut Butter Company is known for their all-natural peanut butter. As their offerings continued to evolve, it became clear that their website needed to evolve too.

Crazy Richard’s focus is on creating healthy snacks with the fewest ingredients possible. From our previous Wholly Rollies research, bold content and unapologetic focus on ingredients captured their audience’s attention. We wanted to apply these same principles to their website.

The homepage had to communicate their dedication to minimal, whole ingredients.

Nutritional facts are proudly on display on product pages where FAQs further show they have nothing to hide.

Product pages integrate their existing line of products with the unified brand aesthetic. The pages feature bold content and ingredient photos to make the products more authentic, so what you see is what you get.

Visit The Website

Simple product photography fit the brand, and lifestyle shots supported their stance on family values.

The content and creative come together to align each product consistently under the Crazy Richard’s name.

The new website reinvented the Crazy Richard’s brand presence to better connect with their customers.

What we delivered to Crazy Richard's:

Brand Strategy Workshop

Content Outlines

Ideation & Strategy Workshops


Website Design

Brand Strategy Workshop

Brand Strategy & Positioning

Brand Identity System


Prototype & MVP

Messaging Strategy


If you like what we did for the Crazy Richard’s website, you should see what we did for Wholly Rollies!

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