Singularity University

Singularity University is a globally recognized leader in corporate enterprise innovation. Their customized learning programs prepare executives with the knowledge they need to innovate and prevent becoming disrupted.

Man looking at the dashboard of DASH

After executives would complete one of Singularity’s innovation programs, they asked, “Now what?” Many times they were unsure how to implement what they learned and measure the effects. To address this problem, Singularity conceived a grand vision for a new digital product. They needed our strategy and experience design expertise to validate, define, and design out the concept.

Venn diagram showing that innovation is made up of multiple parts

Innovation is broad. It’s hard to measure.

Done well, innovation covers a wide array of elements. Internal and external. Near-term and far-fetched.

Because nothing currently consolidates all innovation data, companies use disparate tools to track it all. There’s no consistency. No accountability.

We were determined to change that.

Our focus was on translating each layer of innovation into something measurable, actionable, and meaningful. Executives told us they don’t need to be involved with the day-to-day noise of ongoing projects. They need high-level visuals and meaningful call outs that can be prepared at a moment’s notice—but also the ability to dive deeper in case of a ‘fire drill’. These principles would be our guiding force for the planning and design of Singularity’s new product—DASH.

Your one place for all innovation data.

Think of DASH like a car. Your side view mirror shows what’s coming up from behind, like the startup radar. Your GPS tells you where to go beyond the horizon, like the technology forecast. Your driver guides the direction and speed, like your innovation projects. And ultimately, your engine fuels the performance, just like the internal culture and leadership of your company.

Technology forecast interface

As a single source of truth, DASH combines disparate information sources and maintains data quality.

Detail of the list UI

This consolidated data means key metrics directly correspond to each company’s innovation goals.

The distribution of projects graph showing core, adjacent, and disruptive project breakdown
Pieces of the DASH GUI system including color and type styles
The Exponential Enterprise, Exponential Leader, and Startup Radar interfaces
Detail of the radial bar chart measuring exponential leaders
Details of projected value charts and overall exponential enterprise scoring

DASH is currently in beta with Fortune 500 innovation teams.

DASH has been a huge undertaking for our team and we’ve helped shape every aspect. Beyond just UI/UX design, we interviewed dozens of global innovation leaders, outlined the product strategy, and were even the product owners during the MVP development. Since then, we’ve facilitated several strategy and user-centered workshops to validate our direction and guide our designs for future iterations of the platform.

Two people reviewing the startup radar on a laptop

ZoCo has been one of our longest standing partners, and their team is our first call when we know we have a winning idea we want to bring to market successfully. ZoCo helped us to clarify how we serve our corporate innovation partners today, identified opportunities, collaborated closely to define our future strategy, and translated our vision to build a beautiful and meaningful digital solution that has the potential to transform our business. We always know we can count on ZoCo and truly value our partnership.

Nick Davis, Vice President of Corporate Innovation

We’ve been partners since the very beginning and are excited for what’s next.

What we delivered to DASH:


Digital Product UI/UX

Prototype & MVP

Engineering Management

Pitch Collateral

Video & Animation

Ideation & Strategy Workshops