On a project not that long ago, I led an ideation workshop. The experts were in the room, everyone was tossing out ideas, and stacks and stacks of sticky notes are being used. I was grouping the notes. And regrouping them. We left with hundreds of sticky note ideas covering every surface — thrilled and exhausted at the same time.
So now what? I had to document all of these notes into a digestible, actionable plan. But scanning through the notes I found half-finished, out-of-context ideas.
They made perfect sense at the moment, but now they’re next to useless. I was frustrated and felt like I wasted time. Let’s look at the sticky note that started this downward spiral.
I read this and thought: What are these notifications about? Where are they? Who gets them? When do they get them? Who said this?
I’m not being harsh on the person who wrote this because let’s face it, it was probably me (it wasn’t). In the heat of the moment, I thought “This is great! I’m going to remember what this means,” or I simply don’t have time to write down all the details. But then, those three hours go by, I’ve exhausted my mental capacity, and I’m wracking my brain for who said what when. If that’s not bad enough, now I’ve invited my own biases in as I try to translate the sticky.
The sweet spot is 3–10 words for an insight. This is why using Sharpies are a must, the broad stroke forces you to be brief. If you need more words to describe the idea, it’s too big. Divide it up into multiple sticky notes. If it’s fewer words, try to be a bit more specific.
In general, you should be able to show this insight to anyone on your team and they should know what you’re talking about.
Cool. Now I understand what we’re looking for here, but I still don’t have a ton of information to go on outside of this text.
AKA tagging. There’s a big difference between “Project milestone notifications should be removed.” and “We need to make project milestone notifications more prominent.”
You need context. For example, is this a pain point? Is this a current behavior? Is this something that’s desired? If you’re analyzing research instead of working through ideation, there are great articles written on how to tag your research, like this one.
Reference is not always needed. The context may be enough information by itself. You’ll have to determine prior to the session if you need a frame of reference. There are a couple of scenarios where this is helpful:
If you decide to include a reference, it can be done by color coding or a simple coding system. Make sure everyone involved understands the system before they begin writing. For research analysis, I’ve used a simple letter & numbering system (i.e. B8, A2) to tie insights back to the user group and participant.
So, by applying insight, context, and reference, this sticky note becomes so much more helpful. Yes, it does take a few seconds longer to write, but I’d argue it’s worth it.
Include this framework at the beginning of your workshop with other best practices. Build on the ideas of others, no bad ideas, and write perfect stickies. See? Flows so well.
Long live sticky notes.