SonarMD MVP App

SonarMD helps patients with chronic digestive diseases achieve positive lifestyle changes and build stronger relationships with their doctors through frictionless digital experiences.

ZoCo helped define and design the MVP at the intersection of three core needs:

What patients want: peace of mind and easy engagement

What practices need: fewer friction points and streamlined communication

What the business values: measurable value-based-care outcomes

ZoCo helped define and design the MVP at the intersection of three core needs:

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Lightning analysis to identify MVP feature insights rapidly
A theme-based summary tied directly to “so what” design implications
Proto-personas to help the SonarMD team prioritize early adopters

Prototyping & Testing

Over a series of design sprints, we brought the core workflows to life: onboarding, symptom surveys, and a personalized trends dashboard. These were tested with real patients and refined based on direct feedback to ensure the experience was not just functional, but genuinely helpful and aligned to SonarMD’s strategic vision of the app.
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- Development-ready, annotated designs of prioritized happy-path user flows
- A roadmap of prioritized features for subsequent releases
- A scalable design foundation developers can build on in the future

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A charming new patient experience to encourage mindful health.

SonarMD had strong engagement from patients with their monthly health assessment, but wanted to improve engagement by enhancing the survey experience. We focused on bringing delight and whimsy into the clinical survey using new motion transitions across survey screens and an animated set of custom emojis.