Prescribe FIT

Prescribe FIT was founded with the belief that exercise as medicine is a viable and necessary approach to wellness. They offer a holistic service that connects physicians and fitness specialists to provide a strong support system for healthier patients.

Physician looking at fitness dashboard

Using physical activity to treat chronic issues instead of medicine or surgery is intriguing for physicians. However, confidence in the real-life success of prescription fitness is low because patients rarely follow through on the plan. Prescribe FIT asked us to validate their idea to address these barriers, then bring it to life by designing the complete digital experience.

Diagram showing the Prescribe FIT service journey

Our research highlighted unique user needs to guide product development.

Physicians are overwhelmed with data entry so their involvement should be minimal and voluntary.

Fitness specialists are great for day-to-day interactions but need a way to interface with physicians to provide seamless patient care.

Patients need consistent in-person interactions to create accountability.

Connecting users to each other at the right time is key to patient success.

We created a responsive web app that addresses the barriers and insights revealed in our research. Guided by each audience’s unique goals and needs, we crafted an experience that complimented everyone involved.

Diagram of the Prescribe FIT client's journey

Physicians confidently prescribe exercise knowing Prescribe FIT will handle the rest.

The physician's dashboard showing metrics and a graph

Exercise physiologists spend time educating patients and help them choose the right program.

Dashboard for the exercise physiologist showing their client listing

Patients build a care team, track their progress, and manage their goals daily.

Phone screens for patients showing their progress and care team

Fitness specialists work regularly with patients to set goals, create trust and accountability, and share progress with the care team.

Phone screens showing patient notes and goals for fitness specialists
Collage of screens

Prescribe FIT is making strides towards a healthier future using prescription exercise.

In 2019, Prescribe FIT landed almost 1 million dollars in funding from prominent Columbus investors. This money was put towards improving technology within Prescribe FIT.

Immediately post-beta launch, a dozen physicians and 100 patients began using Prescribe FIT.

Time spent with the ZoCo team directly translates to progress made in your company. Their formidable professionalism and dedication to a project encompasses all interactions. During the time working on our project, they advocated for the best approach and worked as an extension of our internal team. Don’t miss out on the success you’ll experience working with ZoCo Design.

Brock Leonti, Chief Executive Officer

We built a comprehensive digital system to make prescription fitness a reality.

What we delivered to Prescribe FIT


Customer Journey Development

Prototype & MVP

Digital Product UI/UX