Music Together, Hello Everybody

Offering early childhood music classes around the world, Music Together is on a mission to make the world a better place through music. Outside of the classroom, their mobile app, Hello Everybody, continues the mission of connecting children and parents to music.

Music Together iPhone and iPad play screen mockup

Hello Everybody allows parents and children to connect to their library of songs outside of Music Together class. However, the experience needed to feel more engaging. Through an audit, we found opportunities to make the app more accessible and enjoyable.

Our primary focus was building a delightful experience that all ages could easily use.

We discovered our greatest opportunity was to set a foundation of user experience patterns and navigation that users have come to know and expect in modern apps. Additionally, we established a consistent design system of buttons, forms, and icons. We moved the most important features to the main navigation, and the most important tools were always accessible.

A grid of UI components used on the Hello Everybody app
A close-up view of the app's navigation
Music Together iPhone Music Player Screens

But, families didn’t need to just play music; they needed to experience it.

In support of Music Together’s initiative to bring families together, the app is a comprehensive space for families to learn and connect over music, activities, and stories—just like they would in the classroom.

The app's music education section of the app on iPhone and iPad

Storybooks are now a part of the main navigation, making it easier for families to discover.

A screenshot of the app's storybook library

Music videos are also easier to initiate. Now when families feel the beat, recording is just one tap away.

A screenshot of the Music Video recording functionallity

Their bright brand and whimsical characters turn up the volume.

Balancing the Music Together brand colors with their vivid album artwork was a challenge. We used shades of their brand purple for the majority of the interface, while sprinkling in their other colors throughout the onboarding process. Finally, the icing on the cake, the animated “Friends” bring an element of delight to the whole experience.

A grid of various Music Together iPhone app screens
Music Together's red Friends dancing
Music Together's purple Friends reading storybooks together

What we delivered to 
Music Together.

User Experience Audit

User Experience Design

Brand Application

Animation

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