FreshTrak Unified Platform
The Mid-Ohio Food Collective (MOFC) is Ohio’s largest hunger relief organization, supporting food banks, pantries, healthcare partners, and neighbors through a growing ecosystem of digital and in-person services.
Our client wanted to know
How do we make food assistance easier to access, coordinate, and deliver?
For families facing food insecurity, finding help shouldn't mean navigating a maze of systems.
As one of the country's most innovative organizations fighting hunger, MOFC understands that ending hunger requires building the infrastructure that makes access to support easier, more equitable, and more effective. FreshTrak Unified became an opportunity to design the next generation food bank platform.
Rather than starting from scratch, we built on what MOFC already knew. We consolidated years of research, stakeholder feedback, and operational expertise into an AI-powered knowledge base, allowing us to surface existing insights, identify gaps, and focus on what mattered most.
At the same time, critical moments with stakeholders, partners, and neighbors remained entirely human-led. We brought together more than 60 stakeholders to ground every feature, workflow, and design decision in lived experience. What emerged was a shared platform vision that serves every audience involved in hunger relief.
For neighbors, FreshTrak makes finding food faster and more personalized.
Through map-based search, people can discover nearby resources, filter results based on dietary needs and preferences, and quickly return to trusted locations. User testing revealed small but meaningful opportunities to reduce friction, leading to improvements like walk-in indicators and easier access to frequently visited sites.
Behind the scenes, the platform adapts to the people powering hunger relief every day.
Volunteers can confidently check in neighbors with minimal training. Agencies gain visibility into daily operations and the communities they serve. Food banks can identify trends, uncover service gaps, and better understand emerging food deserts. Case managers spend less time navigating systems and more time helping the person in front of them.
Sometimes the most meaningful innovation isn't creating something new—it's connecting what's already there.
By unifying and improving existing tools, MOFC is bringing leaders, partners, and communities together around a shared vision for food access across the state.
Keepin’ it Fresh.
What we delivered to MOFC
Digital Product UX/UI
Interviews
Ideation & Strategy Workshops
Usability Testing
ZoCo Design has been an incredible partner in helping us reimagine FreshTrak into a more powerful, human-centered technology platform for the fight against hunger. Their team brought the right mix of creativity, strategy, and care to help us build software that makes it easier for food banks, pantries, and communities to serve people with dignity and impact. We are grateful for their partnership and proud of the role they have played in helping advance a platform that can support hunger-fighting organizations across the Feeding America network
Nick Davis
Chief Innovation Officer | Mid-Ohio Food Collective
Next Case Study:
Girl Scouts of Ohio's Heartland
.svg)
