Jumpmind helps retailers of all sizes boost data flexibility, speed, and quality to strengthen customer relationships and drive business efficiency.
These products were starkly different, and the Jumpmind team was struggling to find the right messaging and positioning to connect with their target audiences. To get ahead of this challenge, we connected with their customers to understand:
What did current customers value most about their partnership with Jumpmind?
How did customers experience their products, and what more did they expect from them?
Through qualitative interviews with current customers, we uncovered key insights that highlighted Jumpmind's strengths.