Epcon Franchising believes that great home design can improve lives and create stronger communities.
A key goal of the Epcon website was to inspire action and increase the number of conversions of qualified leads by establishing a seamless UX journey. Delving into Google Analytics and studying the common user paths allowed us to design an updated information architecture, content structure, and streamlined contact form strategy to meet the goals of Epcon’s audiences with less friction.
Another goal for the website was to better communicate the Epcon story, making sure to lead with the benefits of becoming an Epcon builder. It was important to make it clear for prospects the steps to becoming a builder and painting the vision for their future with Epcon. Additionally, we were tasked with strategically highlighting the 4 pillars of their business blueprint that builders can take advantage of: land acquisition, vertical construction, sales, and marketing.
Epcon chooses to only work with the best-of-the-best entrepreneurs interested in expanding into the 55+ homebuyer market opportunity, so expressing the value of Epcon through an elevated user interface was paramount. The creation of a refined color palette and new typography, that mixes a modern serif with a simple sans serif, instantly connects with a higher net worth audience while building the vision of what their own investment in Epcon could be.
As a supporting design element, we infused a blueprint and construction visual language of dashed line work and material patterns throughout the website. These subtle elements draw the user’s eye to important pieces of information and reinforce the value of Epcon through their relation to construction and being a solid foundation for builders and investors alike.
Now Epcon has a website with a best-in-class user experience that elevates their brand value. By engaging key audiences through relatable storytelling and thought leadership, we inspired trust in the Epcon Franchising brand. While everyone else scrambles to scale up, Epcon will be leading the 55+ homebuyer market as they have for the last 30 years.
The site is visually interesting and sophisticated, brings the most important aspects of our offering to life, and reflects the nature of the industry in which we live. There are always hills and valleys in the development of a new website. Regardless of the path taken, we’ve ended on a high point that should serve us well into the future.
Brand Strategy Workshop
Brand Strategy & Positioning