ClickSWITCH makes it easy for financial institutions to serve new customers by digitizing the process of switching direct deposits and recurring payments to new financial accounts.
With ClickSWITCH, switching is simple, and barriers melt away. Through the use of gridded layouts, gradients, and animations this concept came to life. In tandem, the messaging we developed targeted the benefits for all types of financial institutions — from credit unions to Top 100 Banks to neobanks — while still proving ClickSWITCH’s credibility and long-standing success in the account switching industry.
Visualizing and understanding an invisible process like account switching can be challenging for customers. We bridged the gap by creating product animations, limiting each to three steps to illustrate how simple and instant the product truly is. Paired with a simplified color palette and dynamic typography and layout, the website keeps customers engaged in the story from start to finish.
Now ClickSWITCH has a website that both proves its credibility and status as an originator in the industry, while still feeling approachable and modern.
Brand Strategy & Positioning
Brand Strategy Workshop
Video & Animation