A tech-enabled travel insurance company that gives travelers exactly what they need—nothing more, nothing less.
battleface got its start providing insurance to UK travelers, where travel insurance is commonly purchased. But Americans are different—their frequency of buying travel insurance doesn’t correlate to the number of trips they take.
These personas were based on travel behaviors and beliefs discovered in the qualitative interviews instead of demographic data—because how people think and what they do is more telling than their age, income, race, or gender.
Because battleface has ambitions to grow and adapt their offering, we found additional customer needs and brainstormed product offerings or tangential services to help their customers.
“It’s impossible to collect.”
“They’re just out to get your money.”
“Insurance is a necessary evil.”
The perception of other insurance industries are projected onto travel insurance—even though a larger majority of travel claims are successful.
Our experience with ZoCo transcended brand strategy and positioning. The ZoCo team became an extension of our obsession with providing relevant products to today’s travelers. Not only has their research helped refine our brand messaging, but their plethora of insights has also formed one of the pillars of our broader product strategy. As a start-up, the boost ZoCo gave to our own consumer and market research is invaluable.