BalletMet is an American ballet company based in Columbus, Ohio, that reaches nearly 125,000 audience members through innovative local performances, touring shows, academy classes, and extensive community outreach.
Through our brand strategy workshop—facilitated with internal stakeholders and BalletMet team members—we reinvigorated the BalletMet brand. New brand attributes were established and carried forward as a foundation for the BalletMet website.
During our visual positioning workshop we reviewed hundreds of images with internal stakeholders, decided which aligned with BalletMet’s brand attributes, and learned what stakeholders liked and disliked to build a new visual direction for BalletMet.
Brand Strategy & Positioning
Brand Strategy Workshop