BalletMet is an American ballet company based in Columbus, Ohio, that reaches nearly 125,000 audience members through innovative local performances, touring shows, academy classes, and extensive community outreach.

BalletMet is committed to entertaining, engaging, and educating through dance. However, their website didn’t reflect the passionate, innovative personality that they show on stage. Our goal was to deliver an experience better aligned with the BalletMet brand to drive revenue and brand loyalty.

Moved by story, built on passion, and grounded in culture and practice.

Through our brand strategy workshop—facilitated with internal stakeholders and BalletMet team members—we reinvigorated the BalletMet brand. New brand attributes were established and carried forward as a foundation for the BalletMet website.

Bold simplicity that glorifies dance and evokes emotion.

During our visual positioning workshop we reviewed hundreds of images with internal stakeholders, decided which aligned with BalletMet’s brand attributes, and learned what stakeholders liked and disliked to build a new visual direction for BalletMet.

Bold, evocative images are the focus of the new website.

Simple interactive elements create an experience almost as compelling as a BalletMet performance.

BalletMet’s new site makes us want to dance.

What we delivered to BalletMet:

Brand Strategy & Positioning

Brand Strategy Workshop

Content Strategy

Website Design

Engineering Management