BalletMet is an American ballet company based in Columbus, Ohio, that reaches nearly 125,000 audience members through innovative local performances, touring shows, academy classes, and extensive community outreach.

BalletMet website screenshot

Moved by story, built on passion, and grounded in culture and practice.

Through our brand strategy workshop—facilitated with internal stakeholders and BalletMet team members—we reinvigorated the BalletMet brand. New brand attributes were established and carried forward as a foundation for the BalletMet website.

Bold simplicity that glorifies dance and evokes emotion.

During our visual positioning workshop we reviewed hundreds of images with internal stakeholders, decided which aligned with BalletMet’s brand attributes, and learned what stakeholders liked and disliked to build a new visual direction for BalletMet.

Simple interactive elements create an experience almost as compelling as a BalletMet performance.

BalletMet’s new site makes us want to dance.

What we delivered to BalletMet:

Brand Strategy & Positioning

Website Design

Brand Strategy Workshop

Engineering Management

Content Strategy