Research Insights: Objectives

Research objectives are the basis of any good research project.

Without them, you're on a road trip without a GPS, and you have no direction. You don't know what success means for your project.

It's really important that you have strong, clear, specific research objectives that you can always lean back on.

What I tell people when they say, "oh, I don't know what to do next", "I don't know my next step", "I'm not sure what the next step in my process should be", I always say look at the objectives.

If your objectives are written correctly, they should tell you what to do. That should be your roadmap for the rest of the project.

eric@zocodesign.com

eric@zocodesign.com

Subscribe

Receive a boost of imagination with insight around building more human experiences every few weeks.

Share
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Currently exploring

UX Mastery

0
ZoCollection
UX Mastery
Illustration of someone swinging a lasso
UX Mastery
When is a research panel right for your organization?
Wednesday, February 21, 2024
UX Mastery
Illustration of someone investigating foot prints
UX Mastery
What we learned testing AI in our UX Research process.
Tuesday, January 23, 2024
UX Mastery
Illustration of a human-centered solar system
UX Mastery
What is a "product-led" organization?
Wednesday, January 10, 2024
UX Mastery
Illustration of someone putting trash into a trash can
UX Mastery
Stopping Solution Pollution
Thursday, January 4, 2024
UX Mastery
Product Invitational Logo
UX Mastery
ZoCo Product Invitational: Initial Reactions
Thursday, September 21, 2023
Subscribe
Subscribe
Subscribe
Subscribe
Subscribe
Subscribe

For those seeking to build more human experiences

Explore
close button
Everything
0
Collections
Topics
Insights
0
0
0
0
0
0
Videos
0
0
0
0
0
0
Events
0
0
0
0
0
0
Work
0
0
0
0
0
0
News
0
0
0
0
0
0
Culture
0
0
0
0
0
0
Subscribe to our Curious Communications
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.