What is the ideal purpose of the roadmap? It’s a communication tool to show what efforts, projects, or features are being created and when they’re expected to be completed. The problem is, that work never happens as planned in the roadmap.
In a world with Sales, Research, UX, Engineering, and more—collaborating across teams is a must. If they can’t work together, it’s a waste.
As companies grow, the culture of experimentation can become diluted as teams specialize and silo. Companies struggle to preserve their willingness to fail, as well as their focus on the customer and the root problems they are trying to solve.