A helpful worksheet

Research Panel Considerations

We're not going to sugarcoat it, there's a lot to consider when building a research panel. Use this free worksheet to help navigate it all.

Focus on these key areas and you’ll have a clear roadmap in no time.

Defining the panel.

Consider what success looks like and how you'll measure ROI. What tools will you need and what are the criteria for your panelists?

Building the panel.

How are you recruiting people and what is your opt-in process? And don't forget to define your panel rules.

Using the panel.

Have you considered which internal teams can use the panel and what for? How about incentives and a communication plan?