AI & Us Page Title

The Product Manager's Guide

Consumer perceptions of AI and how to leverage them.

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AI is all the rage

Six new AI consumer personas

We detail six personas that are defined by their
current feelings towards AI, their tech-
savviness, frequency of AI use, and more. Interestingly, demographics like age, gender,
income, religion, and politics were
insignificant in most places.

Leveraging the research

For each persona, AI benefit, and
consumer concern, we detail actions you can
take to increase feature adoption around new
tech, like AI. We include product design tips
and communication and positioning


For this report, we interviewed 12 consumers with varying opinions and experiences with AI. This informed our survey of over 1,400 US consumers.