Health & Wellness Leadership Exchange
ZoCo Design and Parallel Path are bringing together C-Suite and Senior marketing leaders for a two-hour executive only session to discuss trends, challenges, and opportunities.
About
Health and wellness is at a crossroads
Consumerization, AI, patient experience, and ROI expectations are all evolving rapidly, while sweeping federal policy shifts are reshaping the landscape. Budgets are scrutinized. Teams are stretched thin. And what worked last year might already feel outdated. The need to learn from peers who are navigating the same challenges has never been greater.
What to Expect
Real talk on real-time challenges
We’ll start by sharing macro trend observations from our combined vantage points across brand strategy, customer experience, and consumer behavior.
Then, we’ll open the floor for discussion on what these shifts mean for your organization and your team. You’ll hear what other leaders are trying, where they’re seeing traction, and where the biggest opportunities are emerging.
Details
Thursday, November 6th
8AM - 10AM
ZoCo Design’s Studio
1027 W. 5th Ave.
Columbus, OH 43212
Receive an Invite? RSVP.
Space is limited
Our Agenda
8:00-8:15
Arrive to ZoCo's cozy studio in Grandview, OH for networking and breakfast catered by Freedom a la Carte.
8:15-8:35
ZoCo and Parallel Path leaders will give a welcome and share a snapshot of the macrotrends we're seeing reshape the health and wellness industry.
8:35-9:40
Group roundtable discussion where we’ll dig deeper into the significance of these trends—how teams are adapting, the challenges you’re facing, and the experiments you’re trying.
9:40-10:00
Our morning will conclude with sharing commitments with the group for accountability and inspiration.
A Unified Lens for Health & Wellness Marketing Leaders
Leah McDougald, Managing Director at ZoCo Design, and John Kadlic, CEO of Parallel Path, will lead the session—helping you see your health and wellness marketing ecosystem as a whole so you can close gaps, align goals, and move forward with confidence.
Parallel Path's expertise, delivered through it's Brand Confidence Index framework, aligns brand, marketing, and connection priorities for their health and wellness clients.
ZoCo Design translates experience design + behavioral science insights into practical UX and experience improvements that move metrics for healthcare leaders.
Watch: Marketing in Health & Wellness
This event builds on a shared perspective: Parallel Path CEO, John Kadlic and ZoCo Design Founder, Lacey Picazo tackled the big questions shaping health & wellness marketing on Trail Talks. Their conversation explored where brand experience and user experience collide—and what’s next.
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