The Columbus Dispatch
The Columbus Dispatch prides themselves in being so much more than a newspaper. Founded under the Dispatch Media Group umbrella, The Columbus Dispatch provides news, sports and entertainment coverage through newspapers, websites, mobile sites and several apps. They wanted a new and interesting way to reach businesses and investors and express the multitude of business-to-business services their Digital Media Group provides.
Over their relationship, ZoCo successfully delivered two unique and branded motion graphics videos explaining the services that The Dispatch has to offer. With the information gathered, ZoCo created interesting graphic illustrations and paired them with uplifting music to animate the information-heavy script in an engaging and manageable format.
This simple lined style allowed us to use the brand blues in impactful ways and create a style that compliments their brand standards.
The first video highlights the major statistics behind Dispatch Media Group’s services.
The second video details why Columbus is a great place to advertise and how Dispatch Media Group reaches Columbus’ population and consumer segments.