Startup Week
2016 Campaign

Context

As an active participant within the startup community, we decided it was only natural to sponsor this year’s Columbus Startup Week. As an in-kind sponsor, we were responsible for putting a Columbus spin on the national event run by Techstars. With everything from digital graphics to window vinyls, we created a cohesive look for the successful week-long event.

The result was considered the most branded and successfully marketed Startup Week across the nation. Considering it’s only the second year in Columbus and growing rapidly, we look forward to seeing what we can do in the coming years.

Services

  • Event Marketing
  • Brand Identity
  • Print Design
  • Digital Design
  • Public Relations
  • Content Marketing

Visual Strategy

ZoCo wanted to make this year impactful. The overall design look & feel was inspired by the fast-paced cadence of the startup lifestyle, paired with gathering together the best minds in our entrepreneurial community. These principles ulimately led to our visual language of diagonals and dots to convey movement and people.

Ideation and Unchosen Concepts

Okay, now what?

After developing a theme, we worked tirelessly to translate it onto multiple platforms. From take-home booklets and T-shirts to reusable signage, we worked with the Startup Week team to create a memorable experience.

  • Event Promotion Cards
  • Event Badges
  • Banners
  • Window Graphics
  • Snapchat Geofilter
  • T-Shirts
  • Informational Booklet
  • Digital Media
  • Wayfinding Signage
  • Magazine Ad

We are proud of our whole team for their contributions to our startup community—not only donating their skills and design work, but also for their hard work volunteering and speaking.

Exponentially Startup-ing

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