Startup Week
2017 Campaign
Context
Because of the success of 2016 Columbus Startup Week, ZoCo eagerly volunteered as the brand and marketing partner for the third annual week-long event.
Based on feedback and lessons from the previous year, ZoCo wanted to increase hype and attendence while giving the Columbus branch an ownable brand to distinguish itself. Along with a generous partnership with Chase for Business and Dispatch Media Group, we created several ads, magazine inserts, swag bags, a social media campaign, event graphics, and more.
Services
Event Marketing
Brand Identity
Print Design
Digital Design
Public Relations
Content Marketing
Visual Strategy
ZoCo wanted to create an ownable brand mark and color palette to distinguish Columbus from the other cities. The energy, excitement, and pride felt throughout the Columbus startup community fueled the strategy behind the new badge, colors, and patterns.
It’s everywhere!
How could we improve the event? Alongside a partnership with Dispatch Media Group, we created several ads and magazine inserts. To create a more engaging experience for attendees, we produced custom tote swag bags—complete with pens, waterbottles, stickers, magnets, and limited edition T-shirts.
- Event Promotion Cards
- Event Badges
- Banners
- Window Graphics
- Snapchat Geofilter
- T-shirts
- Tote Bag and Swag
- Digital Media
- Wayfinding Signage
- Magazine Ads
70%
increase in weekly attendance from 2016
Team love.
We are proud of our whole team for their contributions to our startup community and look forward to future events.
