Mid-Ohio Foodbank is the largest foodbank in the state. Their customer-centric vision extends beyond access to fresh and healthy food for all, to other social needs like healthcare and housing.
Being customer-focused with a tech-focused product, Mid-Ohio Foodbank’s vision for the future was complex, but the pitch didn’t tell their story. Together, we shifted our focus from just mocking up a prototype to reframing the entire pitch deck.
Wellbeing is more than just food. By layering data from partners, the Foodbank identified the biggest need (food or otherwise) in each Central Ohio neighborhood. This set the stage for their pitch.
In one interview we heard the existing kiosk shopping experience can be cumbersome; some customers just want to choose from a few pre-packed boxes.
Insights like these informed the customer story by infusing convenience and customization throughout.
Multiple stakeholders explained how difficult it is to navigate social services. Each service is operated in a silo, so the already stressed customer has even more places to go and disconnected, redundant forms to fill out.
A large part of the story is educating customers about services that are available and eliminating the barriers to connect with them.
Nick Davis, Chief Platform Officer