The Mid-Ohio Food Collective’s goal is to end hunger. Period. To do this, they’ve launched FreshTrak—a food bank management platform and customer-facing app—for all food banks to use.

Hero image of FreshTrak Mobile screens

The hardest part for food banks isn’t getting food—it’s getting the food to hungry people. FreshTrak lowers the barriers for residents to find and receive the food they need. We were brought in to design the customer experience and streamline the accompanying administrative software.

Customer using FreshTrak on their mobile phone to search for food events nearby

Mid-Ohio Food Collective had no shortage of ideas. Combining their first-hand knowledge with the perspective of their customers, volunteers, and administrators, a few things became evident.

Customers need information about eligibility, events, and programs in one place to make sure they are getting the help they need.

Food pantries need tools to keep an accurate record of their customers while providing a positive and efficient experience at events.

Communities need an accurate understanding of food insecurity in their neighborhoods to support and allocate resources appropriately.

A fresh, approachable brand combines human qualities with technology.

FreshTrak is a product of Mid-Ohio Food Collective, so we wanted to design something that complemented their brand, but could also stand on its own. The final mark and accompanying assets provide a combination of food, geolocation, and data—hitting on the core tenets of the product.

FreshTrak Logo on the FreshTrak Pattern
FreshTrak brand logo and iconography

The customer app makes finding food easy, breezy, and beautiful—the way it should be.

Now it’s easy to see what food pantries are open nearby and pre-register for faster pick-up. With personalized recommendations, customers come for the food pantries but realize the full breadth of services—even beyond food.

Webpage for finding food with different ways of discovering events nearby.
Search dropdown screenshot next to map view of results
3 mobile screens showing customer profile pages
FreshTrak delivery method search for food events by categories

The administrative app focuses on efficiency, accuracy, and insights.

Food banks and pantries have had their own issues. With their current systems, they have duplicated, inaccurate records. This data is required by regulatory agencies and donors to keep food banks doing what they’re doing.

FreshTrak Admin Snapshot for today's service.

Now, registration is seamless for volunteers.

Checking in a customer is now done through a focused workflow, meaning more accurate, complete records for the pantry no matter which volunteer is working. And, with the customer app, clients can even keep their profiles up to date themselves.

Series of steps associated with checking in a customer for service

Admins can easily see analytics and trends.

The reimagined visualizations help pantries understand their reach in the community, ultimately allowing them to customize new programs for their clients.

Isolated graphing cards used in the Snapshot view of FreshTrak
FreshTrak Admin screens for looking up registrations and customer profile pages
FreshTrak detail shots of typography, cards, and components in the Admin app

For the community, hunger is a big issue that’s hard to understand.

Which is why we used the data from FreshTrak to craft an interactive data website to help cities and community members see what’s actually happening, compare to other cities, and debunk long-held, inaccurate beliefs about food assistance.

FreshTrak Community pages tiled to see both desktop and mobile storytelling pieces

We’re looking forward to supporting the FreshTrak team into the future.

What we delivered to Mid-Ohio Food Collective:


Ideation & Strategy Workshops

Brand Identity Design

Digital Product UX/UI

Usability Testing