The Mid-Ohio Food Collective’s goal is to end hunger. Period. To do this, they’ve launched FreshTrak—a food bank management platform and customer-facing app—for all food banks to use.
FreshTrak is a product of Mid-Ohio Food Collective, so we wanted to design something that complemented their brand, but could also stand on its own. The final mark and accompanying assets provide a combination of food, geolocation, and data—hitting on the core tenets of the product.
Now it’s easy to see what food pantries are open nearby and pre-register for faster pick-up. With personalized recommendations, customers come for the food pantries but realize the full breadth of services—even beyond food.
Food banks and pantries have had their own issues. With their current systems, they have duplicated, inaccurate records. This data is required by regulatory agencies and donors to keep food banks doing what they’re doing.
Checking in a customer is now done through a focused workflow, meaning more accurate, complete records for the pantry no matter which volunteer is working. And, with the customer app, clients can even keep their profiles up to date themselves.
The reimagined visualizations help pantries understand their reach in the community, ultimately allowing them to customize new programs for their clients.
Which is why we used the data from FreshTrak to craft an interactive data website to help cities and community members see what’s actually happening, compare to other cities, and debunk long-held, inaccurate beliefs about food assistance.
Ideation & Strategy Workshops
Brand Identity Design
Digital Product UX/UI