Finite State is on a mission to keep companies safe from malicious cyber-attacks and vulnerabilities with their cybersecurity platform that highlights risks within connected device supply chains.
At its core, Finite State’s platform highlights vulnerabilities for their customers. We took the concept of “highlighting vulnerabilities” and applied it through the use of bold colors, new typography, and impactful line-work. We wanted Finite State to embody the spirit of transparency while serving as the voice of optimism in a sea of cybersecurity threats.
The new website takes customers on a journey from simple problem statements into complex technical details—funneling content from the general problem into deeper, more technical pages. Now when a customer wants to know the bottom line of what Finite State does, it’s easy to find, and if an IT Administrator needs the details, they’re only a click away.
Unlike their competitors, the new Finite State website doesn’t lean on scare tactics to sell their technology. Instead, it educates them on the problem and guides them through storytelling. Now, Finite State is a voice of optimism pushing towards a more secure future.
Brand Strategy & Positioning
Brand Strategy Workshop