Facilities Management eXpress
Brand + Website Refresh
Facilities Management eXpress, or FMX, is a startup that came to ZoCo for help with refreshing their brand to better fit their personality. FMX wanted to keep the existing logo, but wanted updated colors, fonts, icons, and even a new brand mascot. After working together to create an updated brand with a full brand standards guide, ZoCo became FMX’s agency of record. We have since created many case studies and other marketing materials for FMX as well as a new website to reach all of their growing audiences.
Brand Identity Refresh
Brand Collateral & Stationery
Brand Standards Guide
UI Design + Development
One of the unique parts of this project was FMX’s request for a brand mascot to be used on various marketing materials. It was important to them that the mascot was gender and race neutral, but still relevant to what they do. After much brainstorming and concepting, we created the FMX Robot. The FMX Robot has been adjusted to fit many different brand materials and we have built up a vast library of the robot in different situations.
As our relationship continues to grow, we have many opportunities to assist FMX with any and every project they might need to promote themselves to potential customers. This includes business cards, a features overview booklet, case study one-pagers, and much more. We love being part of FMX’s business growth.
After the new brand refresh was complete, it needed to be applied to the existing FMX website. We updated fonts, colors, and icons to be consistent with the new look. We created brand new headers and updated various call-to-actions to include the FMX Robot. We updated their ‘About Us’ page with new team photos and biographies, and we updated the function of the ‘Pricing’ page. Overall, the website now feels consistent with the new brand and better informs potential customers of FMX’s capabilities.
Connecting the community
ZoCo Design has been a great partner for us and we are so happy to work with them on a regular basis. They gave our original brand a facelift resulting in a new and improved identity for our company which is more cohesive and polished while helping us stand out amongst our competitors. They also created an extensive library of assets that adhere to our new brand guidelines which we use in all of our materials. They quickly understood our business and continue to turn around high quality work with every project. ZoCo also updated our website to better fit the brand updates that they established to create a seamless brand experience. They are so easy to work with due to their collaborative approach, responsive communication, and dedication to client success.
>Jamie Gregory, Marketing Director