EnContext is changing the traditional employee survey experience with their new, improved digital tool that actually helps leaders and organizations.

It starts with the right questions.

Before beginning our usability testing, we outlined the questions that needed answered and defined our methodology. Our focus was on actionable metrics. We wanted to know:

Success: Did participants complete the tasks?
Confidence Rating: How confident were they in their success?
Usability (SUS Score): How usable is the tool?
UX Audit: What changes are needed to improve usability?

Understanding the scope of the problem(s).

We tested participants on five key tasks, measuring their success rates throughout. Through statistical analysis, we predicted how many users in an entire population would struggle with each task, helping us prioritize which challenges to tackle first.

For example, we found that Task One could have a potential failure rate of up to 60% (!)—a significant number that needed solving. The EnContext team knew exactly where to focus their design efforts.

Identifying confidence gaps in task completion.

Participants rated their confidence in completing each task on a scale from 1 (not at all confident) to 5 (very confident). We then compared these confidence ratings to the task completion rates.

Just because a user completes an action doesn't mean they are confident about how they got there. In our test, for example, participants completed Task 2 but the average confidence score was only 3.33.

Participants still felt unsure of themselves. This was a clear opportunity for usability improvements at this point in the product.

Assessing overall usability.

This tool was only more usable than 10% of other products.

We conducted a System Usability Score (SUS) assessment—a standardized method for measuring overall usability. SUS uses a percentile ranking to compare products and EnContext's tool ranked as an "F" letter grade. This was another data point validating what we already knew—there's work to be done.

Fixing the problem areas.

Quantitative usability testing highlights problem areas but doesn't tell you how to fix them. That’s where our product designer’s expertise comes in.

Alongside our testing, we conducted a UX audit to align our findings with actionable next steps. We identified which usability standards were being violated and provided recommendations for getting them resolved quickly.

EnContext had a prioritized list of things to fix and how to fix them.

Getting ahead of the problem.

Adoption and retention challenges are significantly reduced since we were able to proactively uncover these issues before launch. 

Understanding where to go next.

EnContext can now prioritize which challenges to address first. And by visualizing their product's issues through data, they gained a clear understanding of how improving UX directly benefits their bottom line.

Reducing risk.

With a usability benchmark in place, EnContext can measure the ROI of future improvements, ensuring that the right changes are made and progress is heading in the right direction.

“We would not have found some of these issues without [ZoCo's] testing.”

Ian Wilson

Co-Founder, CEO

We are thrilled to support EnContext through beta and beyond.

What we delivered to EnContext:

Usability Testing

Standard Usability Assessment (SUS)


Strategic Recommendations