Cortica
Cortica is a nationwide healthcare provider delivering whole-child autism care through integrated services.
Our client wanted to know
How do we create clarity for families searching for autism care?
We interviewed families to understand what they need, feel, and prioritize when searching for care for their child.
Families were often researching care while multitasking, emotionally overwhelmed, and short on time.
Research provided a clear set of experience principles that guided website redesign
- Reduce cognitive load with skimmable content
- Help families self-qualify early
- Lead with reassurance rather than clinical detail
- Connect services more directly to outcomes
- Reposition CTAs to appear after moments of clarity
The redesigned experience helps families move from uncertainty to clarity faster.
By prioritizing clarity, trust, and self-qualification, the website now better supports Cortica’s enrollment goals while meeting families with empathy during a critical moment in their journey.
From day one, the ZoCo team demonstrated a genuine understanding of our previously existing brand identity. Even when we hit unexpected development constraints that required creative workarounds, they adapted quickly and never let those challenges slow us down. We have since come back to utilize their services for a second project and recommend ZoCo to anyone looking for a strong design partner.
Jensen Van Horn, Digital Marketing Manager
Designing clarity for confident decisions.
Visit the Website
What we delivered for Cortica:
Qualitative User Research
Service Page Redesigns
Responsive Design System Foundations
Research-informed Content Strategy
Website UX Audit
Next Case Study:
Global Biopharma Company
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