Compton Construction is a commercial construction company in Columbus, Ohio. While they specialize in a variety of projects types, Compton really loves building breweries. When they heard the legendary Scottish brewery, BrewDog, was coming to Columbus, they knew they had to make a pitch that would leave a lasting impression.
Compton knew that ZoCo was the perfect fit for a pitch like this and we worked closely with Compton and the Columbus Idea Foundry to create an unforgettable campaign. It was important that the design style was a unique Compton+BrewDog fusion to show partnership and to prove our familiarity with the BrewDog brand and culture. With a lightning-fast turnaround and a few splinters, ZoCo created a one of a kind, hand-crafted experience.
All the pitch materials were packaged inside a custom, handmade wooden box. For a notable first impression, ZoCo crafted BrewDog-style graphics, highly detailed and beer-themed, to be laster-etched into the lid and integrated throughout the packaging.
To sweeten the deal, two bottles of Compton’s own homebrew were included in the package. The label design was a true merge of the Compton Construction and BrewDog brands. ZoCo wrote brand messaging for the label and book that was heavy on sarcasm to perfectly match BrewDog’s “stick-it-to-the-man” attitude.
Along with the proposal, a book was included to highlight Compton’s history, experience, process, and culture—with plenty of personality. This piece also included unique, custom illustrations and graphics. As an added brand element, the ZoCo team bound all twenty books by hand with steel and screw posts to give the campaign some extra industrial character.
We are always proud of our work at ZoCo, and earning a Gold Addy for Product or Service Sales Promotion at the 2015 American Advertising Awards was the best way to top off a fantastic project.