What We Do

An identity speaks volumes about the business behind it. As your most valuable asset, what does your brand say about you? ZoCo can help your business refresh and refocus, defining who you are and who you aspire to be.

  • Brand & Identity Systems
  • Brand Strategy
  • Brand Positioning
  • Brand Launches
  • Storytelling
We merged modern & historic for differentiation.
We connected a community and its youth.

What sets us apart is our ability to understand your business challenges and opportunities, translating this information into design that connects you with your customers and elevates your brand.

  • Print Design
  • Pitch Books
  • Annual Reports
  • Signage & Banners
  • Campaigns & Presentations
We strategically fused brands to deliver a kick-ass pitch.
We showed the achievements of a prestigious academy.

ZoCo extends your brand to the digital realm with interfaces and interactions that drive your business. We’ve helped startups to Fortune 50 clients execute holistic digital solutions that are simple, scalable, and intuitive.

  • Website Design
  • Digital Product UI/UX
  • Optimization
  • Digital Marketing
  • Video & Animation
We help build (and sell) the American dream.
We cut to the chase with digital strategy.

ZoCo prepares brands for what’s next by crafting digital products on the edge of their market. As a forward thinking team of strategic problem solvers, we help brands identify opportunities for disruption and build solutions to incite change, transformation and growth.

  • User & Market Research
  • Customer Journeys
  • Prototypes & MVPs
  • Engineering & Dev
  • Launch Strategies
We changed the game with a reimagined product.
We’ve worked on seven top secret projects and counting.

What Makes Us Awesome

1

Strategic

We believe design should always be intentional—crafted around research and strategy focused upon delivering business value.

2

Adaptable

Our core team is lean and nimble, enabling the flexibility to fit your needs and context with the ability to work on all scales.

3

Advocates

We foster long term, genuine relationships with our clients as a partner in building their brands, articulating their messages and growing their business.

4

Collaborative

We work well with others and love forming strategic partnerships where we can integrate seamlessly with internal teams and complementary groups.

5

Forward Thinking

Our team has a unique talent for delivering solutions in what’s next and is experienced in evolving brands through fresh, innovative and meaningful design.

6

Brand-Centric

Each brand touchpoint is thoughtfully planned to complement your authentic story and to advance the perception and reputation of your brand.

7

Likeable

It helps to enjoy working together with a crew of amazing people—our moms aren’t the only ones saying we’re special.

The Team

Lacey Picazo
Founder + Principal

Lacey worked for several agencies and brands before founding ZoCo as her perfect blend of a small startup culture and challenging but fun work.

I was a high school drum major.

Who am I?
Lacey Picazo
Founder + Principal

I love naps (and am a narcoleptic).

Who am I?
Lacey Picazo
Founder + Principal

I learned how to snap at age twenty-five.

Who am I?
Lacey Picazo
Founder + Principal
Brent Harmanis
Account Manager

Brent talks the talk, walks the walk, and keeps our entire team organized. He was born and raised in Columbus and is still here living the dream.

I am a high school soccer coach.

Who am I?
Brent Harmanis
Account Manager

I was in an accapella group.

Who am I?
Brent Harmanis
Account Manager

My family is from Cyprus.

Who am I?
Brent Harmanis
Account Manager
Chris Boron
Account Manager

The concept of Chris is many things simultaneously; cook, cyclist, husband, life coach, barbershop singer, spirits connoisseur, outdoorsman, jokester, doggy dad, and super attractive.

I told my professor “That’s what she said” during my Thesis Defense.

Who am I?
Chris Boron
Account Manager

I play Tenor Saxophone.

Who am I?
Chris Boron
Account Manager

I once crashed my boss’ car, shattering my pelvis.

Who am I?
Chris Boron
Account Manager
Andrew Fisher
Design Director

Andrew has a passion for all things design. Resident digital expert—always on the lookout for creative inspiration. He’s a craft-coffee connoisseur, weekend gardener, and avid outdoorsman.

I’m from Wyoming—the state.

Who am I?
Andrew Fisher
Design Director

I once worked on an oil & gas refinery near Ciudad Juárez, Mexico.

Who am I?
Andrew Fisher
Design Director

I also have a degree in Criminal Justice.

Who am I?
Andrew Fisher
Design Director
Molli Ross
Designer

Molli is from Celina, Ohio and once commuted to ZoCo daily before moving to Columbus. She is a left-handed letterer and a lover of coffee and all things digital.

My cat has thumbs.

Who am I?
Molli Ross
Designer

I was in a guitar magazine.

Who am I?
Molli Ross
Designer

I was a gymnast for 13 years.

Who am I?
Molli Ross
Designer
Hannah Greene
Designer

A Columbus native, Hannah’s skill set includes design research methods, user experience design, and telling dad jokes.

I am a figure skater.

Who am I?
Hannah Greene
Designer

I broke my nose during a marching band competition.

Who am I?
Hannah Greene
Designer

I own a pair of wooden Dutch clogs and a matching costume.

Who am I?
Hannah Greene
Designer
Alex Purtell
Digital Strategist

Alex is an expert in everything digital marketing. His entire career has been centered around startups, working with over 50 of them and founding three.

I am the internet fairy.

Who am I?
Alex Purtell
Digital Strategist

I can quote almost every episode of South Park and Seinfeld.

Who am I?
Alex Purtell
Digital Strategist

I am an amatuer frisbee golfer.

Who am I?
Alex Purtell
Digital Strategist
Josh Walz
Designer

Josh is quite the contradiction. He’s a young, tech geek with the heart and soul of an old man. If he’s not at work, you’ll probably find him at home working.

I am a certified Apple Genius.

Who am I?
Josh Walz
Designer

I have been to Disney World over 90 times.

Who am I?
Josh Walz
Designer

My dog was struck by lightning… And lived!.

Who am I?
Josh Walz
Designer
Josh Whitt
Relations Manager

Josh is passionate about being surrounded by great people with ambitious goals and a desire to make an impact in the world. He is an OSU wrestling alumni, so watch yourself.

I have a theoretical math degree.

Who am I?
Josh Whitt
Relations Manager

I have full sleeve tattoos.

Who am I?
Josh Whitt
Relations Manager

I pronounced "amen" wrong in a movie that never came out.

Who am I?
Josh Whitt
Relations Manager
Zach Long
Motion Graphics Engineer

Zach is a Kent State graduate who moved to Columbus where it’s a little warmer. He can’t get enough of a good book or bars with arcade machines.

I am a computer (Stop all the downloading).

Who am I?
Zach Long
Motion Graphics Engineer

My favorite Pokemon is Greninja.

Who am I?
Zach Long
Motion Graphics Engineer

Seeing a Daft Punk concert is on my bucket list.

Who am I?
Zach Long
Motion Graphics Engineer
Roscoe
Office Superpup

Woof.

I am wary of all delivery people.

Who am I?
Roscoe
Office Superpup

I love long walks on the... anywhere really.

Who am I?
Roscoe
Office Superpup

I have been a dinosaur almost every Halloween.

Who am I?
Roscoe
Office Superpup

Your face
could be
here too.

Join Us!

Guess who

Take your best guess and click to see if you're right.

Our Friends

We work with some really great people, who collaborate strategically as an extension of our core team. This enables us to have the perfect resources to fit each challenge.

Wondering what we’re really like? Try imagining the best person you’ve ever met, then multiply that by 14. Mix in bad puns, a little sass, and a love of dogs. Maybe you should just visit us and find out for yourself. Check out our Insta @zocodesign

Wanna hang with us?

Start a Project