Strongsuit

Beyond project managing your home life.

Unlike a virtual assistant or concierge, Strongsuit blends a proprietary system to drive AI to anticipate member needs, both big and small, and their dedicated Member Success Specialists to capture the nuances that drive a perfect-fit solution and build trust.

It was vital that the experience didn't feel like members were "project managing" their home lives. It needed to be a platform for creating future moments of magic.

Design system definition and a bright brand refresh.

Members come to Strongsuit when life is twisting and turning more than they can handle. And the brand needed to alleviate that feeling of chaos with the first interaction.

We gave the brand a refresh creating a feeling of energetic harmony. Bright moments interjected with motivating organization and structure. This approach was brought into the product’s design system by leveraging Tailwind as a base and modifying it to feel fresh and playful.

Adapting to requirements through agile.

We used an agile approach to design to ensure we were moving in sync with Strongsuit's engineering roadmap and could build upon insights learned from current members in real-time. We quickly designed and prototyped new experiences within short development cycles by working in quick sprints and focusing on key moments outlined in our user flows.

As a result of our work together, Strongsuit:

• Can better engage and meet the needs of members since moving from a website with email-based notifications to a web app with action-based push notifications for mobile.
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• Opened up asynchronous member enrollment with a new subscription and payment experience.
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• Increased data collection by improving the overall experience, allowing members to progressively complete their profiles and add new Strongsuit needs.