Fundable + Staples
Digital Campaign

Context

When two names like Fundable and Staples come together, you know something great is about to happen. Together, they created the #Crowd2Shelf campaign—a crowdfunding contest for emerging product companies. The tournament consisted of two stages: first, gain an audience of supporters, second, crowdfund to reach your goal. Three categories of winners were chosen: The People’s Product, The Crowdfunding Hero, and The Judge’s Favorite.

ZoCo was tasked with developing the visual strategy for the campaign, blending the Fundable and Staples brands in order to encourage product applications and community interaction for the startups. The result was a successful campaign that produced five incredible winners.

Services

  • Brand Strategy
  • Digital Marketing
Look & Feel Concepts

We gladly tackled the challenge of attracting innovation talent and product startups and encouraging them to enter their idea into the contest.

How to tell the story

Since this competition was unique, it was imperative that each entrant understood the process and requirements. ZoCo developed concepts involving interactive infographics and numerical lists to ensure entrants had no questions about the process to have their product featured.

Final Approach

The final entry website was a combination of Fundable’s reputable imagery and Staples bold brand. This page directs eager entrepreneurs to understand the contest and enter the race.

 

Thousands of product companies entered the contest from across the country.

70,000

votes cast from supporters

$311,800

pledged to top 25 finalists

5

winners

All five of the winning products are now available on Staples’ website.

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